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Is easy to use?įor people who want to find out about a product or service provider, looks easy enough to use. That’s a lot of information for potential customers to search online, whether they use Google, Bing, or another search engine. says that it is “the UK’s leading online business directory” and, in 2021/2022, hosts more than three and a half million business listings on its website. The online version allows for far more information to be displayed on a website than in a published directory, of course. The purpose of the Yellow Pages was to help consumers to easily find business details. The biggest difference in service for Yell’s customers, local businesses, is the availability of several digital marketing packages under the Yell Business brand.

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And, of course, it’s also free for consumers to search the website and app for local businesses. According to their website, businesses can list their contact details on a free listings page for their chosen classification. It still offers a free business directory at. What does the replacement for Yellow Pages offer consumers and business customers? Today’s services from Yell have evolved substantially from the old publication. Every time we want to do some research or find out about service providers before spending money, where do we go? To our favourite search engine, of course. “We’re well placed to continue to help local businesses and consumers be successful online, both now and in the future.”įor consumers who’ve been vocally worried about environmental concerns, this switch from print to digital must have been welcome news.Īccess to information is pretty much entirely online these days. When owner-company Yell announced the final editions in 2017, its CEO was quoted by the BBC in an article: “Like many businesses, Yell has found that succeeding in the digital space demands constant change and innovation. How many brands can say something like that these days? Why did the printed Yellow Pages end?

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Known for its successful TV ads, including JR Hartley’s ‘Fly Fishing’, the Yellow Pages managed to cement itself as something we all needed and it was a genuine household name. Some people of a certain age will look back fondly on the Yellow Pages advertising of its heyday. The telephone directory printed on yellow paper was a household staple for more than 50 years. Advertising local businesses went fully digital through Yell The switch to digital demands constant change as Internet search engines replaced the old-fashioned telephone directory. So now, local business listings via Yellow Pages have moved online to.

In 2017, the Yellow Pages’ owner Yell announced that its printed form would cease production, with the final delivery being made in January 2018, marking its last print run of 104 editions. The first Yellow Pages edition was published in Brighton, UK back in 1966. So, where did it go? And how are local businesses advertising themselves these days without it? From the very first Yellow Pages to the final printed directory But you’ve probably noticed that the Yellow Pages doesn’t turn up on your doorstep anymore.

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